The goal of this project was to capture the unique feature of the dual-riding capability of the Polaris Sportsman 570 by highlighting “togetherness”. We created a hype video representing all three vehicles of the Sportsman 570 line (Polaris Sportsman Touring 570, Sportsman X2 570 and Sportsman 6X6 570) in their respective segments of trail riding, landowning and hunting. Then we created three separate videos, one for each vehicle to dive more into each of their capabilities while maintaining the focus of partnership and togetherness.
Art Direction
Polaris Sportsman 570 Hype Video
Polaris Sportsman Touring 570
Polaris Sportsman X2 570
Polaris Sportsman 6X6 570
